PETE NELSONSISU SAUNA
PETE NELSON · SISU SAUNAPERSONAL BRANDS2025–2026FOUNDER CHANNEL · LONG-FORM EPISODES · BRAND CONTENT · SHORT-FORM
Pete is the brand. Sisu Sauna is the company he owns. One channel carries both: Real Ones episodes from the Froning compound to 326 miles across Ohio.
THE SITUATION
Pete Nelson is the personal brand. Sisu Sauna is the company he owns. We ran Pete's personal brand until the role moved in-house, and alongside it shot multiple projects for Sisu as a brand, each one built to play off Pete's personal side.
[PETE NELSON / SISU SAUNA: NEEDS DRAKE INPUT. Dates, which Sisu projects, any numbers.]
THE SHIP
Two of the episodes, shot and cut end to end.
[PETE NELSON: NEEDS DRAKE INPUT. Episode results, channel numbers, what changed.]
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JESSE ITZLER: THE ONGOING WORK